Which component is NOT part of SMART?

The concept of SMART is commonly used in goal-setting frameworks, and it stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each component is necessary for creating effective goals that are actionable and monitorable.

The Marketing Strategy Guide, while essential for guiding overall marketing efforts, does not align with the SMART criteria for goal setting. It focuses more on the broader strategies a team may adopt rather than specific goal-oriented attributes. School folders, goal recap, and a territorial map can all be utilized in the context of organizing and assessing progress toward specific, measurable objectives, making them fitting components of the SMART approach.

In contrast, the Marketing Strategy Guide is more about defining general approaches rather than detailing how to frame and evaluate individual goals, hence its exclusion from the SMART components.