What must a LPO do upon receiving a lead?

Upon receiving a lead, it is imperative for the Leading Petty Officer (LPO) to contact the lead within 24 hours. Timely communication is crucial in the recruitment process as it demonstrates the Navy's interest in the potential applicant and aids in building a positive relationship right from the start. Quick follow-up increases the likelihood that the lead will engage further with the recruiting process, ensuring that they feel valued and informed about their opportunities within the Navy.

This practice aligns with effective recruiting strategies, which emphasize promptness as a key factor in converting leads into successful applicants. In a competitive environment, being responsive can make a significant difference in securing quality candidates. It shows commitment to the candidate's interests and can significantly enhance the chances of their application moving forward.

Other approaches, such as assigning the lead to another department or filing it for future reference, do not directly engage with the potential candidate and may result in lost opportunities. Deleting obsolete records also does not contribute to the immediate goal of engaging the lead effectively. Therefore, contacting the lead promptly is the most strategic action in this context.