What is the objective of the 'Assess' phase?

The objective of the 'Assess' phase centers around determining the prospect's needs. This phase is crucial in the recruiting process because it involves gathering information about what the potential recruit is seeking in a military career, their motivations, and any concerns they may have. Understanding the prospect's needs allows the recruiter to tailor the conversation and guidance to align with those needs, making the recruiting process more effective and personal.

By thoroughly assessing these needs, the recruiter can present relevant information about Navy opportunities and support tailored solutions that meet the individual’s aspirations, thus helping to create a more engaging and constructive dialogue. This strategic approach not only helps to build trust with the prospect but also enhances the likelihood of a successful enlistment.