What is the first action to take when initiating contact with a lead?

Making a phone call is the most effective first action to take when initiating contact with a lead. A phone call allows for immediate, two-way communication, enabling the recruiter to engage with the lead in a personal and direct manner. This interaction can help establish rapport, assess the lead's interest and needs, and provide immediate responses to any questions or concerns that may arise. Additionally, the tone of voice and genuine interest conveyed during a call can significantly impact the lead's perception of the opportunity being presented.

While other methods such as sending a follow-up email, texting, or inviting the lead to an information session can be effective in nurturing a lead, they typically lack the immediacy and personal connection that a phone call provides. Emails may take time to be read and responded to, texts can be easily ignored or overlooked, and an invitation to an information session might be premature if the lead has not yet been engaged in a discussion about their interest. Therefore, initiating contact with a phone call lays the groundwork for a successful recruiting relationship.