What is our recruiting primary market?

The primary market for Navy recruiting is typically focused on individuals within the 17-21 age range. This demographic is targeted because it includes high school graduates who are eligible to enlist and are likely considering their options for post-secondary education or career paths. They are at a transitional stage in their lives where joining the Navy may appeal to them as a way to gain skills, education, and a sense of purpose.

This age group is ideal for recruiting efforts because they are often at an age where they seek adventure and are receptive to the benefits that military service can provide, such as training, educational opportunities, and a steady income. Additionally, individuals in this range are more likely to meet the physical and mental eligibility requirements for enlistment.

The other age ranges listed are either too young or not typically highlighted as the primary focus for recruiting efforts, as they may not yet be legally eligible or may be in a different phase of life that makes enlisting in the Navy less appealing or practical.