What is a critical step to take within 24 hours when handling a lead?

The critical step to take within 24 hours when handling a lead is to communicate through multiple channels such as calling, texting, sending an email, and messaging on platforms like Facebook. This approach maximizes the chances of establishing timely contact with the prospect and demonstrates a proactive attitude. By using varied communication methods, you cater to the prospect's preferred mode of communication, increasing the likelihood of engagement.

Timely follow-up is essential in recruiting, as it shows enthusiasm and can significantly impact the prospect's perception of the opportunity being offered. This multifaceted communication strategy also helps to build rapport and trust more effectively than relying on a single method. Engaging with prospects promptly can potentially prevent them from seeking options elsewhere, as timely responsiveness is often critical in recruitment scenarios.