What information is typically included in a Goaling Letter?

In a Goaling Letter, it is important to include the Commanding Officer's (CO's) comments because these insights provide crucial context and direction for the recruiting team. The CO's comments often highlight the goals, expectations, and strategic objectives for the upcoming recruiting period, creating a framework for the recruiters to focus their efforts. This information serves to align the recruiter’s activities with the overall mission of the command, motivating the team to meet specific targets and fostering a culture of accountability and performance.

While the other elements, such as recruiter contact information and performance metrics, can be relevant, they do not carry the same weight in setting the vision and tone for recruiting efforts as the CO's comments. Monthly recruiting challenges, while potentially part of the overall strategy, are often more tactical in nature and come later in the process, whereas the CO's comments provide foundational guidance.